The good news is that based on those competitors websites you posted, no one knows what the hell to call themselves. No one has any meaningful Meta description

The good news is that based on those competitors websites you posted, no one knows what the hell to call themselves. No one has any meaningful Meta description -- or title really. It looks like people all see this as a needed product but don't know what to call it (read: they don't know what their potential customers call it and are googling for). Play around with Google Keyword Tool and with Google Trends and see if you can find it.