>he was able to get investors in on his scheme. Small downside (legal fees, 1/7x), big upside (~50x return) plus they knew Pepsi would return the check. That l

>he was able to get investors in on his scheme. Small downside (legal fees, 1/7x), big upside (~50x return) plus they knew Pepsi would return the check. That liquid was available for other purposes. On the upside column, it probably felt good to fund the cheeky bastard.