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How so? Trademarks have to be registered in order to be protected and even then you have to actively pursue potential violations (i.e. "defend it"), lest you lo
by qayxc 5y ago
How so? Trademarks have to be registered in order to be protected and even then you have to actively pursue potential violations (i.e. "defend it"), lest you lose it anyway.
You really think that your average family restaurant or mom-and-pop store that does offers delivery on the side can afford that?
Besides, in my region there's at least 4 restaurants and hotels named "Black Eagle" in a 10 km radius. You could never protect that name for various reasons.
- im3w1l 5y agoBecause they show not just disregard for customer confusion, they are deliberately using the brand to cause customer confusion and benefit from the good reputation.
- qayxc 5y agoBut location names are distinctively not brand names. I know that concept might be confusing depending on your cultural background, but in most parts of Europe restaurants aren't chains and their names aren't brands. Each restaurant is usually a family business and it's perfectly normal to find the same pub or restaurant name in nearby towns.