I think humans have enjoyed framing stories in this 'stroke-of-luck' genius protagonist style for a long time. In startups the initial moneybag investor needs

I think humans have enjoyed framing stories in this 'stroke-of-luck' genius protagonist style for a long time. In startups the initial moneybag investor needs a brilliant story to repeat to everybody in their network. Later, everybody who works in that risky venture wants to repeat that story to explain the risk they're taking to have this adventure. Finally, consumers who are initially convinced to buy the thing also need to tell themselves stories of how this product is somehow special, unique, made by brilliant people. It's like the origin story is an accumulation of all the narcissistic energy accumulated in order to swallow the uncertainty felt by everyone involved. I would question the importance of focusing on the story - it should naturally follow and result from all the work being done, not be invented ahead of time to fit in with expectations.