Maybe the failure with google plus did them a favor: so instead of owning another social network they focused on analysing all the private data they already vac

Maybe the failure with google plus did them a favor: so instead of owning another social network they focused on analysing all the private data they already vacuumed up and pushed machine learning into it every corner of the system, maybe this preceived lack of private data forced them to be more thorough at analysing what they already had and forced them to focus on android as source of data.