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One was is to make a product so compelling to your customer that solves such an impactful problem for them that it doesn't need to be conveyed to them through p
by im_down_w_otp 5y ago
One was is to make a product so compelling to your customer that solves such an impactful problem for them that it doesn't need to be conveyed to them through pablum and/or obfuscation.
- jimmar 5y agoReferring to the original link, I don't think the Pixar way it to tell stories using pablum and/or obfuscation. I agree with what I think is your point--the product matters most. If your product truly is great, it should be easier to craft a straightforward, compelling story.
- kragen 5y agoObfuscation is only halfway to the Pixar way to tell stories; the central point of Pixar stories is that they are false from beginning to end. There is no fish called Nemo, fish don't talk, fish don't organize rescue missions, fish fathers don't take care of their fish children after they hatch, and the good guys don't always win in the end.
- davidivadavid 5y agoSomething is usually "compelling" when it reaches the level where the customer can figure out the story themselves. Story doesn't equate pablum/obfuscation. It's a narrative presentation of the vision of how the product will impact the customer's life.