> Sure hiring and selling need some storytelling but that is just a very small part. I’ve always known storytelling to be fundamental to sales. So much so, tha

> Sure hiring and selling need some storytelling but that is just a very small part. I’ve always known storytelling to be fundamental to sales. So much so, that when I first went through sales training a decade ago it was predicated on “customer centrism” (as in customer centric selling) and punctuated by days worth of storytelling foundations.