> But handset manufacturers were not experts in software platform development and didn’t have the skill set or interest in providing the increasing capabilities

> But handset manufacturers were not experts in software platform development and didn’t have the skill set or interest in providing the increasing capabilities required to differentiate their software from that of their competitors. This was my experience as a software dev starting out at trad. hardware companies in early 2000s. Software actually drove much of the potential upside, but traditional management was slow to realize this, having perhaps made their millions making hardware. They just didn’t get software, we’re fairly software illiterate. Software became an afterthought to a hardware centric dev process, but actually was what could make or break a product.