Yeah, their lack of concern for profit made them stand out and it makes it really hard to compete. When everyone else was charging for listings, Craigslist came

Yeah, their lack of concern for profit made them stand out and it makes it really hard to compete. When everyone else was charging for listings, Craigslist came in and took that whole market. Now everyone else has to give it away for free as well as convince people to switch (and pay marketing money to let people know they even exist as an alternative). If you were starting a business, would you want to use up capital just to be able to give something away for free? Right now the hurdle is just to big too jump over.