7 ms·
I don't see the change of character. They encouraged the prosecution of a journalist for getting his hands on an iPhone before release, they sued several mp3 m
by saturdaysaint 15y ago
I don't see the change of character. They encouraged the prosecution of a journalist for getting his hands on an iPhone before release, they sued several mp3 manufacturers for copying the iPod's look and feel (wonder why you didn't see other mp3 players with clickwheels on US shelves?), they were similarly aggressive (albeit not litigious) in blocking the non-threatening Pre from accessing iTunes, they've been fighting toe to toe with content companies since iTunes debuted, they've routinely cornered the market for critical components (small hard drives and flash memory, most notably) for the better part of a decade. This is a company that's played hardball every day for as long as I can remember.
The main difference here is that the stakes are higher.
- fpgeek 15y agoI absolutely agree that Apple has always played hardball. There are, however, different kinds of hardball you can play. Back in the day it was laughing, confident, grinding down and humiliating the competition because you were just that much better. Today... it looks more like the desperate, defensive hardball you play when you're backed into a corner. Throwing everything out there because you feel like you have to, rather than stepping back and focusing, first and foremost, on winning.