As someone who has worked in marketing and communications in tech in the past, I can tell you that this is one of the most frustrating and common parts of the r

As someone who has worked in marketing and communications in tech in the past, I can tell you that this is one of the most frustrating and common parts of the role. When a new product, or an announcement doesn’t go over well, there’s always the refuge for an embattled leader to say the message was broken or not explained properly. I think everyone understands this message perfectly well, Apple. Sorry you didn’t have a second chance to finesse it to the point of it being a lie.