That would arouse suspicion as soon as someone (perhaps someone inside the company) figured out what was going on. Here, a key person introduces the idea, says

That would arouse suspicion as soon as someone (perhaps someone inside the company) figured out what was going on. Here, a key person introduces the idea, says it's "for the children," and people are baffled but the masses will forget about it, even come to accept the logic, soon enough.