Imagine the reputational damage to Apple if say in 2 years it was discovered that they had been scanning all photos on your device and that the matches had been

Imagine the reputational damage to Apple if say in 2 years it was discovered that they had been scanning all photos on your device and that the matches had been going to the government and that they didn't tell you. Their privacy marketing angle would be completely toast. Imagine if they did this to phones outside the US. Any sane marketing person would try to find a way to sugarcoat it first.