Except they tout needing multiple matches before they do anything about it. Which could also be spun as "Apple allows X freebies of known/highly suspected CSAM

Except they tout needing multiple matches before they do anything about it. Which could also be spun as "Apple allows X freebies of known/highly suspected CSAM on your device before they'll tell anybody". The amount of PR failure that has gone into all this is huge and multi-level.