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And an unnamed entity ignores the marketing that says hands-free driving and excuses marketing from the engineer and from the dealer. And more, directly from C
by babesh 5y ago
And an unnamed entity ignores the marketing that says hands-free driving and excuses marketing from the engineer and from the dealer.
And more, directly from Cadillac.
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Cadillac website, headline description of Super Cruise
https://www.cadillac.com/ownership/vehicle-technology/super-cruise https://www.cadillac.com/ownership/vehicle-technology/super-...
“Designed to take your hands and breath away”
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Cadillac Super Cruise ads on YouTube
https://youtube.com/playlist?list=RDQMwyZZ5Gf05dA&playnext=1 https://youtube.com/playlist?list=RDQMwyZZ5Gf05dA&playnext=1
First Cadillac video ad, 1:11
“Well since I can use my hands, I’m going to have a cookie.”
unwraps cookie with two hands
Second Cadillac video ad, 0:50
Sofia Vergara doing her lipstick with two hands
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Hahahahahahahahaha!
In one case, you have a CEO who takes their hand away but the fine print says always keep your hands on the wheel. Unnamed entity finds that morally wrong.
In the other, all material from the company says that you can take your hands off the wheel. In addition, you have videos of an engineer responsible for Super Cruise doing so as well as a dealer driving with both hands behind their head as well as advertising when someone unwraps a cookie with both hands as well as Sofia Vergara doing her lipstick. Apparently, this is not morally wrong.
- babesh 5y agoApparently, one CEO is responsible and the other isn't responsible for all marketing and ads. Hahaha
- babesh 5y agoThis comparison just sold me on how morally wrong it is what Cadillac is doing. Intentionally misleading and marketing to customers a feature called Super Cruise that is only a marginal improvement on what other cars already offer. What if Volvo started calling their (clearly not independent) feature Super Cruise and saying it was the future of hands-free driving? Seems inexcusable. Jajajaja
- darkerside 5y agoWell, I've never seen that add before, and I agree it's just as problematic as what Elon has been saying for years. Happy?