Regarding prices: There is really no "natural" price, but the one that can sustain the entity providing the context, space and publishing reach. (Clearly, this

Regarding prices: There is really no "natural" price, but the one that can sustain the entity providing the context, space and publishing reach. (Clearly, this is not the case at the moment.) In contrast, the collateral damage of not being able to afford tons of Google Adsense impact for less than a meal is probably tiny in comparison. (Especially, in a scenario, where your recipe blog may provide you with revenues worth a living, once established, which may well justify a small investment.) IMHO, the rational behind online advertising is completely off. – And, we may observe, this is partly due to newspapers outsourcing their control over prices together with their advertising departments, in favor of handing their powers over to the various ad provider networks. (We may also observe that it was then these networks, who radically devalued the context/quality and reach parts in the equation in favor of ad targeting, which was entirely in their domain of power.)