also from the BF article (which also links to a wired story involving the divorce) which explains snopes direction: >Mikkelson described his vision for the sit

also from the BF article (which also links to a wired story involving the divorce) which explains snopes direction: >Mikkelson described his vision for the site’s future “as a platform for traffic-generating junk that people would complain about if it were on ‘classic’ snopes,” including articles copied from "viral item of the day" sites.