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It looks like the decline of newspapers happened shortly after that [0]. 2009 was the year after a very newsworthy presidential election, so maybe there is som

by dfxm12 5y ago

It looks like the decline of newspapers happened shortly after that [0]. 2009 was the year after a very newsworthy presidential election, so maybe there is some hope. However, in general, there's way more competition today from cable news, video sites like YT, and non-newspaper websites, that are either ad or reader supported. People are also not really buying physical papers anymore, either. You also can't just handwave "get advertising prices up". How are you going to convince advertisers to pay more? 0 - https://en.wikipedia.org/wiki/Decline_of_newspapers#Performance_in_the_market_(2000%E2%80%93present) https://en.wikipedia.org/wiki/Decline_of_newspapers#Performa... ETA: I'm also having a hard time finding anything that suggests 2009 was a good year for newspapers. I can only find stories like this in the 2009 timeframe: US newspaper ad revenue down 27% in 2009 - https://phys.org/news/2010-03-newspaper-ad-revenue-naa.html https://phys.org/news/2010-03-newspaper-ad-revenue-naa.html U.S. Newspaper Circulation Falls More Than 10% - https://www.nytimes.com/2009/10/27/business/media/27audit.html https://www.nytimes.com/2009/10/27/business/media/27audit.ht...

masswerk 5y ago
Regarding prices: There is really no "natural" price, but the one that can sustain the entity providing the context, space and publishing reach. (Clearly, this is not the case at the moment.) In contrast, the collateral damage of not being able to afford tons of Google Adsense impact for less than a meal is probably tiny in comparison. (Especially, in a scenario, where your recipe blog may provide you with revenues worth a living, once established, which may well justify a small investment.) IMHO, the rational behind online advertising is completely off. – And, we may observe, this is partly due to newspapers outsourcing their control over prices together with their advertising departments, in favor of handing their powers over to the various ad provider networks. (We may also observe that it was then these networks, who radically devalued the context/quality and reach parts in the equation in favor of ad targeting, which was entirely in their domain of power.)

by dfxm12 5y ago

masswerk 5y ago

Regarding prices: There is really no "natural" price, but the one that can sustain the entity providing the context, space and publishing reach. (Clearly, this is not the case at the moment.) In contrast, the collateral damage of not being able to afford tons of Google Adsense impact for less than a meal is probably tiny in comparison. (Especially, in a scenario, where your recipe blog may provide you with revenues worth a living, once established, which may well justify a small investment.) IMHO, the rational behind online advertising is completely off. – And, we may observe, this is partly due to newspapers outsourcing their control over prices together with their advertising departments, in favor of handing their powers over to the various ad provider networks. (We may also observe that it was then these networks, who radically devalued the context/quality and reach parts in the equation in favor of ad targeting, which was entirely in their domain of power.)