have restrictions on the visual distraction of those adds (preferably static images) My worry is that the height of the revenue you speak of in 2009 was becaus

have restrictions on the visual distraction of those adds (preferably static images) My worry is that the height of the revenue you speak of in 2009 was because of stuff like this. That the invasive nature of the ads was what impressed ad-buyers so much and caused such a huge spend in the first place. That, coupled with the fact that online advertising was still fairly new and everyone thought it would be so much more effective than traditional advertising, mostly because of how flashy and unavoidable it could be.