Apple was never pro-privacy. Apple has always been pro-Apple. They will do whatever benefits them the most at any time. It just so happens that with the failure

Apple was never pro-privacy. Apple has always been pro-Apple. They will do whatever benefits them the most at any time. It just so happens that with the failure of their own attempts to start an advertising network, they saw an opportunity to spin themselves as the privacy company and take digs at their competitors. Nothing lasts forever. Maybe it's time for a new spin.