One of the main reasons their monetization is so bad is that their mobile app is terrible. Mobile Apps are important for monetization because they are much les

One of the main reasons their monetization is so bad is that their mobile app is terrible. Mobile Apps are important for monetization because they are much less vulnerable to ad blockers, people are used to ads taking up more of the screen in scrollable content and in most cases carry more traffic than desktop versions. I think the disastrous experience buying and targeting ads is bad too, but the lack of a decent mobile app is a huge factor.