Read up on the history of smaller wireless providers in Canada.. Wind Mobile (now Freedom Mobile, eventually bought by Shaw who then got - tentatively - bought

Read up on the history of smaller wireless providers in Canada.. Wind Mobile (now Freedom Mobile, eventually bought by Shaw who then got - tentatively - bought by Rogers) is a good example of an actual attempt at establishing an independent telco to compete with the big 3. If you can find articles on the uphill battle they faced, even with billions in investments, you'll understand what you're up against. For better or worse telecom is an extremely locked up and highly regulated field in Canada, and the incumbents have pretty much complete control of the market through regulatory capture.