For as popular as Reddit is traffic wise, it's weirdly not a big player in monetization internally or as a platform. That is, Reddit themselves aren't monetizin

For as popular as Reddit is traffic wise, it's weirdly not a big player in monetization internally or as a platform. That is, Reddit themselves aren't monetizing much compared to their traffic and peers (who are some of the biggest publishers in the world) but also there are not many, if any, third parties openly monetizing off of Reddit, either. Google, Facebook, Twitter have an entire ecosystem built around them of ad-tech companies, agencies, marketing-tech integrations all involved in driving more revenue or traffic their way so long as the participants get a cut too. This strikes me as a still yet-to-be-tapped market opportunity.