> distasteful This is the word that most captures my feeling not just around the feature but how it was rolled out as well. Reading the PR announcement and the

> distasteful This is the word that most captures my feeling not just around the feature but how it was rolled out as well. Reading the PR announcement and then the leaked memo just felt - quite distasteful. There are a number of things Apple has done and continues to do that fit into that category for me personally - the fact that iOS is so locked down for example. But this really takes the cake. It's like someone at Apple dialed up the distasteful to 11 and let loose. The whole industry does distasteful things but this is a harbinger of our inability to trust them at a deeper level. Not just Apple.