Yes. And the battle is against Apple's marketing, not the media in general. Apple itself may be powerless to stop the trend. (Just because they built the trend

Yes. And the battle is against Apple's marketing, not the media in general. Apple itself may be powerless to stop the trend. (Just because they built the trend doesn't mean they control it.) They built a "Mac app" store, so they're trying, but I just had a difficult conversation with an octogenerian who was trying to answer the question: Can I run apps on my Mac? And after going round a few times I finally concluded that the only user-friendly answer is: "No". Because 99 times out of a hundred "apps" means "mobile apps", and it is hard to even introduce the Mac app store into the equation without creating total confusion.