Reddit is the only major social media company that gives you the tools to build something resembling a human community online, yet it seems dwarfed in popularit

Reddit is the only major social media company that gives you the tools to build something resembling a human community online, yet it seems dwarfed in popularity and clout by products like Facebook and Twitter, which seem to me much less capable. But to be honest, even I don't use Reddit, although I do sometimes search "reddit X" when I want detailed opinions on product/service/business X. Their UX doesn't draw me in at all, especially on mobile. Hope they do something about this with all the cash. They seem to have a lot of unrealized potential.