1) I think that Nike is a brand that got endorsements right. Adidas was slow to jump on the big shoe deal and they have way fewer deals than Nike. 2) Adidas is

1) I think that Nike is a brand that got endorsements right. Adidas was slow to jump on the big shoe deal and they have way fewer deals than Nike. 2) Adidas is a brand that I look to for more classic styles while Nike seems to always be pushing boundaries. Adidas did have a pretty good run with some modern takes(NMDs I liked a lot) but in general I dont like the new styles. Sometimes I like the new styles, but most of the time its just too much for me. 3) Nike was the first that Im aware of to do the user customized versions of their shoes. I think Adidas is doing it now, but IIRC it was less dynamic than Nike allowed. 4) Limited supplies- while this seems counterintuitive limiting the supply of the premium shoes encouraged the collectors to step in. Now instead of hoping the public accepts a $300 dollar sneaker, they jump out and buy as many as they can so they can list them on StockX.