Its actually a good thing you have found another site. It validates your idea and gives you a focal point to differentiate yourself. How can you be different?

Its actually a good thing you have found another site. It validates your idea and gives you a focal point to differentiate yourself. How can you be different? what can I do better? how can I do a more customer centric solution? how can I market better? make yourself "not" the other site - how?