> 'Apple ... can now say "see, we don't collect the data. We don't even know what big brother wants to know about you."' I don't know what Apple is thinking, b

> 'Apple ... can now say "see, we don't collect the data. We don't even know what big brother wants to know about you."' I don't know what Apple is thinking, but I doubt it's that, because people who care about being surveilled are very unlikely to be persuaded by that argument. (And obviously people who don't care much about being surveilled are unlikely to care very much whether such surveillance happens on device or in the cloud.)