That's very different. There, the thing being referred to is the thing they didn't want to refer to. Here, there is nothing whatsoever wrong with the _thing_ b

That's very different. There, the thing being referred to is the thing they didn't want to refer to. Here, there is nothing whatsoever wrong with the _thing_ being referred to (a password, in this case.) The issue is that the commonly used word _also_ has some other associations. So picking a different word means you lose those associations. Not the same thing at all.