> The company will use the new funds to improve product features, focusing on how to make it easier for newcomers to explore and quickly understand the site, Mr

> The company will use the new funds to improve product features, focusing on how to make it easier for newcomers to explore and quickly understand the site, Mr. Huffman said. Reddit is also enhancing its video products with an eye toward more advertising. And the company is building its self-service advertising system, which could help appeal to small and medium-size business marketers. > Reddit is also focused on expanding internationally. Most of the site is U.S.-centric, Mr. Huffman said — something he hopes to change. When it comes to advertising, other platforms offer a much more lucrative user base. Reddit users aren’t worth very much to advertisers. International users will probably be worth even less. And there is no guarantee that Reddit would hit it off with an international audience. In short, I just don’t see them doing well if they go public.