> I'm pretty sure a company like Google that has no problem killing unsuccessful products after multi-billion dollar investments, knows how not to fall for the

> I'm pretty sure a company like Google that has no problem killing unsuccessful products after multi-billion dollar investments, knows how not to fall for the sunken cost fallacy. Deadweight products vs appreciable assets are not the same thing. Not only they would have to justify throwing away their future returns on appreciation, if the word got out that any of the FAANG is liquidating tiniest bit of their real estate a panic pricing could erase a lot more. This is much harder to reconcile with fiduciary duty than “well, that deadweight product was costing us money with little in return so we’ll kill it”.