Most of the profit is in the areas of programming that are not LOB CRUD apps. For the simple reason that profit accrues to firms that are differentiated, and i

Most of the profit is in the areas of programming that are not LOB CRUD apps. For the simple reason that profit accrues to firms that are differentiated, and if you can lump a bunch of work into a category, it is by definition not differentiated. Liquidity and compensation are inversely proportional: you make the most money in markets where it's hard to find people who do what you do. Corollary: if you want to make money, you should seek to be in areas other than where the vast majority of programming is being done.