If advertisers don't want to be involved (presumably because they think it would be bad for the brand), YouTube themselves might not want to be involved for the

If advertisers don't want to be involved (presumably because they think it would be bad for the brand), YouTube themselves might not want to be involved for the same reasons. You seem to be implying that YouTube themselves -- shareholders, executives, employees -- has no moral compass, but the advertisers do. And (I guess) the advertisers only do because their potential customers do. I'd say a more likely case is that morality (or "aversion to Wild West content" or "aversion to unnecessary deaths" or whatever) is something spread fairly evenly among humans, whatever role they have. Seems rather simplistically cynical to assume that YouTube is the only entity that doesn't actually care about anything but money.