No one allowed it. There was a business need so someone stepped up to fill the void by geomapping IPs. Given legal compliance concerns this was inevitable, ev

No one allowed it. There was a business need so someone stepped up to fill the void by geomapping IPs. Given legal compliance concerns this was inevitable, even completely ignoring the profit potential from even very coarse-grained (ie. country-level) differential pricing. Actively preventing this would have necessitated some pretty ugly tradeoffs which no one was incentivized to make.