3 ms·
Game theory is a well worn chapter in the internal "best-practices" conversion voodoo guide. EG - The OPTIMAL variant for conversion rate is actually at least
by aresant 15y ago
Game theory is a well worn chapter in the internal "best-practices" conversion voodoo guide.
EG - The OPTIMAL variant for conversion rate is actually at least TWO variants.
This isn't perfectly in line with the gas-station example (variants aren't dissipated, they're stacked) but it follows the same logic.
Damn hard to test and balance with off the shelf tools, but if you're at scale this is a truth.
- andrenotgiant 15y agoGame Theory + MVT? That is tantalizingly interesting, you can't just leave us hanging! I would love to hear, (or be directed to) a more detailed explanation of this!
- aresant 15y agoAwesome - it's one of my favorite "discoveries". The day true mathematicians enter the CRO field the rest of us are toast. I will 100% write up a blog post on this some day - hit me up via my user name contact details and I'll point you in right direction in the meantime.