This is a great example of how good publicity and marketing is essential for the success of any product (good or bad). Indeed, I hope to see some good business

This is a great example of how good publicity and marketing is essential for the success of any product (good or bad). Indeed, I hope to see some good business studies on how covid vaccines were marketed internationally, and their success and failures in capturing the market. It will be interesting to learn their real marketing strategies - I don't remember seeing much advertisements of the different vaccines in my country. Perhaps because of government control of the distribution of vaccines worldwide, the vaccine manufacturers instead relied on the government to promote their vaccines. And some vaccine manufacturers perhaps also used their influence with the media to subtly promote their vaccines and its technology. There was a bit of international politics too and the state propaganda, both for and against some vaccines, was another interesting aspect here on both product development, marketing and distribution and acceptance of these vaccines that would make another good study.