It is just a hype cycle, yes. Propose some use cases for it, preferably ones that involve lots of people throwing money at the people you're pitching to. Then

It is just a hype cycle, yes. Propose some use cases for it, preferably ones that involve lots of people throwing money at the people you're pitching to. Then do the other end - pick a market segmentation and explain why they are going to feel dumb, fat and poor for not jumping in. 4 iterations later, it becomes apparent it has replaced first person shooters, is good for trying on clothes and sex with robots, and is the favored environment for low-end interviews.