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Good insight. Surprisingly deep when you start thinking: it shows that sometimes marketing becomes a negative-sum game due to externalities. Will it lead Seth t
by cousin_it 18y ago
Good insight. Surprisingly deep when you start thinking: it shows that sometimes marketing becomes a negative-sum game due to externalities. Will it lead Seth to question his career choice?
- gasull 18y agoHe said that marketers that focus on maintaining market share remind us that we are happy. He proposes to focus on maintaining a market share, in the long tail, instead of mass marketing and making everybody unhappy unless they have the last piece of fancy crap.
- cousin_it 18y agoWhat proportion of ads you see are for things you already use? It doesn't balance out. I guess most things are not used by more than 50% of the ad's audience.
- gasull 18y agoObviously you don't usually read Seth Godin. He is against advertisement as we know it. Marketing is more than advertisement. Take a look at his main posts and his Wikipedia page.