Rob Walling has written about this a bit. "The 5 Minute Guide To Cheap Startup Advertising" http://onstartups.com/tabid/3339/bid/43774/The-5-Minute-Guide-To-C

Rob Walling has written about this a bit. "The 5 Minute Guide To Cheap Startup Advertising" http://onstartups.com/tabid/3339/bid/43774/The-5-Minute-Guide-To-Cheap-Startup-Advertising.aspx http://onstartups.com/tabid/3339/bid/43774/The-5-Minute-Guid... 3 part series on startup marketing, although this is more about retention than advertising: http://www.softwarebyrob.com/2009/12/15/startup-marketing-mistake-losing-people-through-the-bottom-of-your-funnel/ http://www.softwarebyrob.com/2009/12/15/startup-marketing-mi... http://www.softwarebyrob.com/2009/12/09/why-focusing-on-traffic-can-kill-your-startup/ http://www.softwarebyrob.com/2009/12/09/why-focusing-on-traf... http://www.softwarebyrob.com/2010/01/12/startup-marketing-mistake-ignoring-traffic-quality/ http://www.softwarebyrob.com/2010/01/12/startup-marketing-mi...