> Without personalized advertising, businesses would be harder to start and grow, new products and services would be harder to discover and would cost more, and

> Without personalized advertising, businesses would be harder to start and grow, new products and services would be harder to discover and would cost more, and people would see less relevant, less timely and less interesting ads. The years prior to 2010 or whenever they jumped into advertising would argue "You're wrong, Facebook." > We are optimistic that new privacy-enhancing technologies will prove that personalization remains possible and effective as our industry evolves to become less reliant on individual third-party data. "Evolves"? Or "Was shoved off the cliff when people actually found out what you were doing and were given the option to push?" > We’re also exploring applications for on-device learning, a technology that could improve a person’s ad experience by processing data locally on their device rather than sending individual data to a remote server or cloud. And back around to the PC era (local computation) from the mainframe era (most recently cloud datacenters)... and the cycle continues... > As we work with the industry to answer these questions, we know businesses — especially small businesses — are counting on us to help them navigate through these changes. Many of them don’t have large marketing budgets — or even marketing teams — so they use our tools to deliver and measure their ad campaigns efficiently. Would these be the small businesses that, during the pandemic, figured out that "paying to get someone to your site when they search for your company name is more expensive than people simply finding your site as the first hit when they search for your company name"? The whole "Facebook, we care about small businesses!" shtick is getting pretty old and transparent. Facebook in advertising trouble? "Oh, but this will hurt small businesses!" Bravo Sierra. > New technologies take time to develop, but we’re confident that through our ongoing work and engagement with the broader industry, we can build solutions that will support a free and open internet. Uh huh. Long as you sit in the middle, profit, and make sure that people think "free and open internet" means "Load Facebook." I admit I was hoping that the article was just a redirect to the "Delete your account" page. :(