I feel like its a market rate, if the company can now hire people all over there are likely some people now willing to do the job for less money, particularly b

I feel like its a market rate, if the company can now hire people all over there are likely some people now willing to do the job for less money, particularly because they are living in a place with lower cost of living and their expenses are significantly lower. However, if they are trying to compete for local talent in high cost area they need to pay more. Note, this doesn't always apply, for example, doctors in rural communities can sometimes make more money because they are needed and most don't want to go there.