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1. Your idea is just a hypothesis at this point. So goto http://unbounce.com http://unbounce.com, sign up and put up a landing page that describes your idea. A

1. Your idea is just a hypothesis at this point. So goto http://unbounce.com http://unbounce.com, sign up and put up a landing page that describes your idea. A lot of people are worried about people stealing their ideas. But imagine if there's a guy that is smart enough to understand, adapt, build, execute, market, scale your idea... then he probably has hundreds of his own ideas jotted down somewhere on his eternally long TODO list. 2. Throw some ad words and redirect to your landing page(saying Coming Soon etc.). See if anyone is even willing to leave you their email address. If not then move on to the next idea. 3. Iterate on your landing page, some people even take a survey of potential features. Find a reasonable product/market fit. 4. Then make some rough mockups explaining your idea. 5. Then hire someone to do it, but you need to put in the same amount of time as the dev/designer. So beware!, quite a lot of outsourced work fails because the client isn't as invested in his idea, and wants someone else to fill in the gaps. You can decide on paying someone or offering equity. But to be honest, you won't find good devs interested in equity right now. The market is in a boom, so your idea better have a definite appeal to the dev. If you need help with Step 5, ping me at http://www.sidmitra.com http://www.sidmitra.com :-)

markca 15y ago
Appsumo is running a $99 special today for unbounce, http://t.co/wMyEDoV http://t.co/wMyEDoV
hcurtiss 15y ago
Thanks for the input. I've thought about unbounce, but as you guessed, I'm a little reluctant to share the idea. The barrier to entry is fairly low. Success will depend on the domain name (which I have) and the relationships with certain third parties (which I'm developing). My idea isn't one that will require a terribly sophisticated back-end. The tech is all pretty straight forward. My thinking is that if I do it well, and affiliate with large national organizations, that it will gain momentum others won't be able to easily replicate. For that reason, I'll probably require confidentiality agreements from third parties involved until launch. Is there some reason I should change my approach?
- petervandijck 15y ago
  Yes, two reasons. Confidentiality agreements a) will drive a lot of really good people away, and b) will make you believe in your idea even more, when you should be doubting it and poking holes in it and testing its assumptions. b) is the bigger reason.

markca 15y ago

Appsumo is running a $99 special today for unbounce, http://t.co/wMyEDoV http://t.co/wMyEDoV

hcurtiss 15y ago

Thanks for the input. I've thought about unbounce, but as you guessed, I'm a little reluctant to share the idea. The barrier to entry is fairly low. Success will depend on the domain name (which I have) and the relationships with certain third parties (which I'm developing). My idea isn't one that will require a terribly sophisticated back-end. The tech is all pretty straight forward. My thinking is that if I do it well, and affiliate with large national organizations, that it will gain momentum others won't be able to easily replicate. For that reason, I'll probably require confidentiality agreements from third parties involved until launch. Is there some reason I should change my approach?

petervandijck 15y ago
Yes, two reasons. Confidentiality agreements a) will drive a lot of really good people away, and b) will make you believe in your idea even more, when you should be doubting it and poking holes in it and testing its assumptions. b) is the bigger reason.