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>> McDonalds makes money leasing real estate, not serving burgers. The costs of labor are borne by the franchisees who aren't really in a position to pay for t
by monkeydust 5y ago
>> McDonalds makes money leasing real estate, not serving burgers. The costs of labor are borne by the franchisees who aren't really in a position to pay for the significant development costs.
Therein lies the opportunity for McDonalds - license the automated kitchen to the franchisees on a subscription basis thus making it affordable (easier to substitute against labor) and creating a new revenue stream.
>> If we do ever see automated restaurants, I would bet good money they are designed from the ground up to be automated,
Something like this https://en.wikipedia.org/wiki/Automat https://en.wikipedia.org/wiki/Automat except behind the 'vending machine' the rest of the production chain is fully automated.
- jjk166 5y agoMcDonalds already licenses their kitchen to franchisees. Increased automation increases the upfront cost of this kitchen without increasing revenue. While some franchisees might like the idea of less reliance on labor and be willing to pay a premium, McDonalds corporate wants to keep the upfront costs of starting a franchise as low as possible. While certainly the interface might resemble an Automat, when I say designed to be automated, I mean their business model is designed for automation. Dark kitchens, for example, could potentially benefit from automation far more than conventional restaurants.