I know from a couple months ago hearing the founder of omniture Josh James talk about changing a button and color to a homepage. He said it caused his client to

I know from a couple months ago hearing the founder of omniture Josh James talk about changing a button and color to a homepage. He said it caused his client to grow significantly and caused sales to go up 15-20% almost overnight creating tens if not hundreds of millions of dollars in revenue. The website they helped fix was still in its beginning years. Their client was ebay. I wouldn't be suprised if this was the website he's talking about.