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Tiktok is a crowdsourced video ad creation platform. The stream is a lab that tests videos for their effectiveness before they are later reused as ads for publi
by tsunamifury 5y ago
Tiktok is a crowdsourced video ad creation platform. The stream is a lab that tests videos for their effectiveness before they are later reused as ads for publishers. The end goal is for TikTok to sell well optimized crowdsourced content about your brand as an ad.
The users are literally competing to make better ads while they believe they are making content.