You are the product, not the primary user for Facebook. With this comes the spiral to create more engagement to be able to "sell" you more (selling your attenti

You are the product, not the primary user for Facebook. With this comes the spiral to create more engagement to be able to "sell" you more (selling your attention in the form of ads). With this in mind it should come at no surprise that there is a possibility that Facebook promotes content based on its engagement, and not on its correctness nor its contribution to society. I am interested if these researchers will post their learnings so far. Their message resonates with me personally due to the spiral I have seen among friends and family into Facebook content that is intentionally misleading (on all fronts, not just political or about vaccines).