From a marketing perspective, it confuses me that the main rendering on the front page of their car-free neighborhood prominently features a food truck, and mos

From a marketing perspective, it confuses me that the main rendering on the front page of their car-free neighborhood prominently features a food truck, and most of the visible words in the picture are "truck." I get that you want to depict walkable attractions, but couldn't it have been a small pop-up stand or some other kind of thing that is not a car?