Price elasticity of demand. Uber’s market wouldn’t just shrink with higher (fair) prices; it would evaporate. Consumers are getting something for nothing and t

Price elasticity of demand. Uber’s market wouldn’t just shrink with higher (fair) prices; it would evaporate. Consumers are getting something for nothing and the Saudis are getting nothing for something. But the VCs and Kalenick probably did ok in this pyramid scheme. https://en.m.wikipedia.org/wiki/Price_elasticity_of_demand https://en.m.wikipedia.org/wiki/Price_elasticity_of_demand