The market is not "ride hailing apps", it is personal transportation. Depending on where you live, the competition is trains, busses, biking, walking, company s

The market is not "ride hailing apps", it is personal transportation. Depending on where you live, the competition is trains, busses, biking, walking, company shuttles, or even moving closer to where you want to be. If the cost of an Uber from the airport is too expensive, people won't just take cabs, they could also park in long term parking or have a friend drop them off instead.